KEY 1 Accounting is not a four-letter word
诀窍1：“会计”不是一个难听的字眼
KEY 2 Financial statements rely on fact,not possibility
诀窍2： 财务报表依据的是事实而不是可能性
KEY 3 What's hanging in the balance sheet?
诀窍3： “资产负债表”里装些什么东西？
KEY 4 Take steps to understand the income statement
诀窍4： 努力理解“损益表”
KEY 5 Matching and adjusting the crux of accrual
诀窍 5： 配比与调整：权责发生制会计的关键
KEY 6 Who decides what finacial statements contain?
诀窍6： 谁决定财务报表的报告内容？
KEY 7 Where cash came from and where it went
诀窍7：现金的来龙去脉
KEY 8 Monetary matters need not be murky.Follow the cash
诀窍8：钱的事情一定不要含糊不清：跟着现金走
KEY 9 Keeping owners' claims straight
诀窍9：确保股东权益准确无误
KEY 10 Don't ignore the fine print!
诀窍 10： 不要报表下端的注解：读一读报表脚注
KEY 11 What shapes a firm's financial reporting strategy?
诀窍 11：决定企业财务报告策略的因素是什么？
KEY 12 Financial reports are useful for both running and evaluating the company
诀窍 12：财务报告对经营企业和评估企业都有用
KEY 13 Financial statements have trouble measuring future opportunities properly
诀窍 13： 财务报表对未来机会的适当评估有些力不从心
KEY 14 You got the basics,so how are financial data used to compare one firm with another?
诀窍14： 懂得基本原理就可利用财务数字在企业间进行比较
KEY 15 Staying alive :analyzing finacial data to measure the health and firm
诀窍 15：生存：通过分析财务数据来徇企业的经营状况和自下而上能力suvivability of a
KEY 16 How great are the costs of inacial distress?
诀窍16： 财务困境的成本有多大？
KEY 17 Estimating the cost of using up productive capacity:depreciation
诀窍 17： 估计已使用生产能力的成本：折旧
KEY 18 Computing cost of goods sold ,and valuing invertory
诀窍18： 计算售后成本、估计存货价值
KEY 19 What do we have to pay?Accounting for taxes
诀窍19：必须交多少税金？税务会计
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