实用物流英语

Chapter 1　Logistics
.Preview: The Nature and Historical Development of Logistics …………………1
.In-class Activities: Daily Communication and E-mail Writing ………………10
.After-class Activities: Conduct a Case Study  …………………………………15
.Vocational Skills: Key Elements of a Presentation ……………………………16
Chapter 2　Warehouse Management
.Preview: The History and Practices of Warehousing …………………………18
.In-class Activities: Receiving Calls and Apology Letter Writing ……………25
.After-class Activities: Share Your Predictions ………………………………28
.Vocational Skills: Context in Presentation ……………………………………29
Chapter 3　Inventory
.Preview: The Signi.cance of Inventory Management ………………………30
.In-class Activities: Oral Report and Brie.ng Writing ………………………39
.After-class Activities: Create Your Brie.ng …………………………………44
.Vocational Skills: Becoming a Successful Presenter …………………………45
Chapter 4　Transportation Management 
.Preview: Transportation Modes and Technologies ……………………………47
.In-class Activities: Negotiation on Shipment and Sales Letter Writing ………55
.After-class Activities: Share Your Strategies …………………………………59
.Vocational Skills: Keep Your Audience Engaged ……………………………60
Chapter 5　Packaging
.Preview: The De.nition and Function of Packaging …………………………62
.In-class Activities: Create Your Advertisement ………………………………69
.After-class Activities: Share Your Design ……………………………………73
.Vocational Skills: Verbal Message in a Presentation …………………………75
Chapter 6　Distribution
.Preview: Smart Choice of Distribution ………………………………………80
.In-class Activities: Parcel Tracking and Report Writing ……………………91
.After-class Activities: Share Your Solution ……………………………………95
.Vocational Skills: Non-verbal Message in Presentations ……………………96
 Chapter 7　Procurement
.Preview: Procurement Process and History …………………………………98
.In-class Activities: Placing Orders and Memo Writing ………………………106
.After-class Activities: Justify Yourself …………………………………………110
.Vocational Skills：Dressing in Presentation …………………………………111
Chapter 8　Supply Chain Management
.Preview: Signi.cance of E.ective Supply Chain Management ………………113
.In-class Activities: Receiving the Supplier and Complaint Letter Writing …121
.After-class Activities: Conduct a Research ……………………………………126
.Vocational Skill: Methods to Deliver a Presentation …………………………127
Chapter 9　Logistics Information System
.Preview: New Technologies in the Logistics Industry ………………………129
.In-class Activities: Talking about Bills of Lading and 
                             Creation of Commercial Invoice ………………………………………………138
.After-class Activities: Make Interpretations …………………………………143
.Vocational Skill: Factors In.uencing the E.ectiveness of a Presentation ……145
Chapter 10　Customer Service
.Preview: De.nition and Strategies ……………………………………………147
.In-class Activities: Customer Communication and Follow-up 
                              Letter Writing …………………………………………………………………154
.After-class Activities: Create Your Own De.nition …………………………158
.Vocational Skills: Visual Aids in Presentation ………………………………159
Chapter 11　International Logistics
.Preview: De.nition, Function and Trends ……………………………………160
.In-class Activities: Dealing with International Warehousing and Freight ……168
.After-class Activities: Make Comparisons ……………………………………173
.Vocational Skills: Interaction with the Audience as an Expert ………………175
Chapter 12　Third-Party Logistics & Reverse Logistics
.Preview: De.nitions and Functions …………………………………………176
.In-class Activities: Meeting Discussion and Contract Writing ………………186
.After-class Activities: Find the Preferences ……………………………………192
.Vocational Skills: Ways to Make Your Presentation More Interactive ………193