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创新报酬:将知识产权传化为股东价值的人们

创新报酬:将知识产权传化为股东价值的人们

定 价:¥361.15

作 者: Bruce Berman 著
出版社: 吉林长白山
丛编项:
标 签: 暂缺

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ISBN: 9780471733379 出版时间: 2006-12-01 包装: 精装
开本: 页数: 字数:  

内容简介

  Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs:and shows you how you can do it too.

作者简介

暂缺《创新报酬:将知识产权传化为股东价值的人们》作者简介

图书目录

Acknowledgments
Foreword by Kevin Rivette, author of Rembrandts in the Attic
Introduction
Chapter 1.Roadblocks and Building Blocks (BBerman)
 Worthy Opponents
 Distinguishing Patent Trolls from Independent Asserters
 High-Stakes Poker
 A Double Standard for IP Assets
 Tolls,Trolls, and U-Turns
Chapter 2.Turning a Patent Portfolio Into a Profit Center (MPhelps)
 Prof ile: Hail to the Chief IP Of f icer
 ThinkPad®: The Licensing Story
 A Virtuous Circle
 Four Keys to an Ef fective Licensing Program
 Innovative Uses for Innovation Rights
Chapter 3.Seeing Through the Illusion of Exclusion (DMcCurdy)
 Profile: Purveyor of Quality
 IP on the Radar Screen
 Gaining Competitive Advantage
 IBM Leads the Way
 Timing the License
 Knowing WhatYou Have
 Masterpieces Hang in Museums, Not in Attics
 Emerging Models
Chapter 4.On Patent Trolls and Other Myths (APoltorak)
 Prof ile: Knight in Shining Armor
 A Patent Is a Negative Right
 Myth #1: “A patent is needed to practice the invention.”
 Myth #2: “It is not ‘nice’ to sue for patent infringement.”
 Myth #3: “The value of a patent is the same as the value of the patented technology.”
 Myth #4: “The patent system is fair.”
 Do Patent Trolls Really Exist?
 Myth #5: “A patent is a tax on innovation.”
Chapter 5.Roadblocks, Toll Roads and Bridges: Using a Patent Portfolio Wisely (PDetkin)
 Prof ile: From Trolls to Tolls
 Shareholders Expect a Return on IP
 Not All Patents Are Created Equal
 Deploying Unrelated or Orphan Patents
 Who Are the Buyers?
 A Seller’s Paradox
Chapter 6.Risky Business: Overlooking Patents as Financial Assets (JMalackowski)
 Prof ile:Wunderkind
 Director and Off icer Accountability
 Patent Enforcement Litigation
 Sarbanes-Oxley–Related Compliance
 Shareholder Litigation
 IP-Driven Shareholder Value
 Performance Measurement
 Director and Off icer Responsibility
 Looking Ahead
Chapter 7.Who Benefits from Patent Enforcement? (RNiro)
 Prof ile: Little Guys Like Him
 A Patent Is Worthless Without a Remedy
 When Inventors Fail, Innovation Suf fers
 Inventors Must Consider Patent Enforcement
 Patent Trolls and Harassment
 The Role of Contingent-Fee Representation
 Large Patentees Are Fighting Back
 Breaking from the Pack
 Dispelling the Troll Myth
 The Danger of Not Enforcing
 Leveling the Field
Chapter 8.Global IP in Crisis: Recognizing the Threat to Shareholder Value (BLehman)
 Prof ile: All Along the Watchtower
 The Leadership Vacuum
 The Top U.SPatentees Are Not U.SCompanies
 The Dangers of Uncertainty,
 Viagra® in China
 An Action Plan
 Managements Need to Step Up
Chapter 9.It Takes More than Being Right to Win a Patent Dispute (RSchutz)
 Prof ile: Serious Competitor
 Know Everything That Can Be Known
 Juries Love a Good Story
 Identifying Strong Patents
 Good Guys and Bad Guys
 Patent Disputes: Measuring Risk and Reward
 Hedging the Risk
Chapter 10.Managing Innovation Assets as Business Assets (JBeyers)
 Prof ile: Master Scout
 Legal vsBusiness-Led IP Perspectives
 Elements of a Business-Led IP Model
 How Patent Trolls Affect Prof its
 The Nature of the Unfair Value That Patent Trolls Can Realize
 What Operating Companies Can Do to Protect Themselves
Chapter 11.Secrets of the Trade: An Inventor Shares His Licensing Know-How (RKatz)
 Prof ile: An American Original
 The Business Model
 Agreements and Fee Schedules
 Ongoing Research and Notif ication Program
 Litigation: Always a Last Resort
 Defining Success
Index

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